Website analytics
This website (purusai.com) uses Google Analytics to understand aggregate traffic — which pages get visited, how far people scroll, and whether the waitlist form gets used. This is standard, anonymized-at-scale traffic measurement, not individual profiling. If you're visiting from the EU, UK, or EEA, this tracking is off by default under Google's Consent Mode.
The Purus app is different
This page covers the marketing website only. The Purus iOS app itself does not use Google Analytics or any third-party analytics SDK — see our Privacy Policy for how the app handles your data.